caren baker x uirtus islands:
Caren Baker is a young woman who is ambitious. She is eager to build a solid career and to be a successful role model for younger girls. She is also someone who likes to go out and have fun. She enjoys the night life which includes drinking and partying. She also loves sports.
Uirtus Island is a place with a highly educated population. We support equality of the sexes and women empowerment. We also are a country with a well flowing economy meaning our living conditions are quite enjoyable. There are plenty of places dedicated to young adults where they can enjoy life in many ways. Parties and alcohol are allowed in moderation. Our country promotes a healthy lifestyle which includes physical activities.
campaign:
The government of Uirtus Island is starting a campaign to introduce their newest project to help young women in society. HOA or houses of ambitions are the upcoming project of our country. These are houses/apartment complexes build by the government for women who are perusing their studies or starting their work careers. The purpose is to provide a safe and affordable environment for women who are serious about their future. The houses are built in a study friendly environment surrounded by activity touch points like gyms, healthy supermarkets, park, etc.
To be accepted into an HOA house you have to have at least one diploma. There is a long procedure of paperwork and meetings before one qualifies to become an HOA resident. But we believe this is an amazing program to help women forward in their careers. Outside of studying and working there are a lot of activities organised for the girls as a group. We want them to become closer and support each other like sisters.
customer journey:
.png)